EQ Bank GIC ad campaign
These online ads focused on the sense of urgency to lock in a great rate and the risk-free value prop, with the goal to encourage GIC deposits.
EQ Bank Lifecycle journey emails
Written to move customers through the funnel and increase engagement with the following emails: funding reminder, first deposit, first monthly interest earned, first transaction, more transactions, referral program, auto-deposit, and payroll direct deposit.
Other EQ Bank copy samples
Bonus offer email, headline work, campaign messaging, and print ad.
